Strategist. Interior Designer. Based in Barcelona.
Intro
I work at the intersection of space, strategy, and foresight.
What I bring to the table
My work connects strategy and design.
I help clients understand where they fit through research, positioning, and contextual analysis, then translate that into spaces, brands, and experiences.
Working across disciplines allows me to simplify complexity, align teams, and carry ideas from vision through delivery.
Who I work with
Real estate, hospitality, retail, lifestyle, and design-driven brands.
Any company looking to bring their identity into the real world.
case studies
Services
Research & Insight
Behavioural analysis, user insight, market positioning.
Spatial Strategy & Full Service Interior Design
Retail, workplace, hospitality, mixed-use, experience and interior design.
Narrative & Communication
Executive storytelling, presentations, strategy decks, vision communication, keynote speaking, facilitation, workshop design.
Design Foresight
Signal spotting, trend forecasting, futures scenarios, speculative thinking.
Making Futures Work Session at Dubai Future Forum 2025
Talks & Recognition
Dubai Future Forum
Making Futures Work
Workshop Co-Lead
2025
Canadian Interiors Magazine
Best of Hospitality
Bar Henry
2024
Interior Design Show Toronto
Panelist: Think Tanks, What’s the ROI?
2023
Council for Interior Design Accreditation
Alumni Spotlight
2024
Mount Royal University - Invited Guest
Bachelor of Interior Design
Invited Critic & Lecturer
Guest Critic: Final Capstone Projects
2024
Guest Critic: Restaurant Design
2023 - 2024
Guest Lecturer: Retail Design
2021
Guest Lecturer: The Importance of Being Open
2018
Alberta Architecture Association
President’s Medal
2016
Brian E. Pitt Memorial Award
Gold Medal Award
2015
CV
21st Europe
Growth & Strategy
2025-present
Caelan Tatz Strategy & Design
Freelance Strategy & Design
2025-present
Elisava School of Design & Engineering
Masters in Research for Design and Innovation
2024-2025
McKinley Studios Black Chamber
Creative Strategy Lead
2021-2025
Creative Strategist
2018-2021
McKinley Studios Interior Design
Senior Interior Designer
2022-2024
Intermediate Interior Designer
2017-2022
Junior Interior Designer
2015-2017
Intern Interior Designer
2013-2015
McKinley Studios Marketing
Copywriter
2015-2025
Marketing Coordinator
2015-2019
Marketing Intern
2014-2015
Mount Royal University
Bachelor of Applied Interior Design
2011-2015